![[Featured image: A business professional at their computer, using a Google Analytics cohort analysis to gain insights into consumer behavior.]](https://images.ctfassets.net/wp1lcwdav1p1/3fGd4e57dmJHirggotMZM6/464ff73cbbf2a413dad604cc34da0d05/GettyImages-2207771592.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Google Analytics Cohort Analysis?
Learn the steps to perform a cohort analysis in Google Analytics, how you can use these insights, and best practices as you begin.
June 21, 2025
Article
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