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    • Digital Media

    Digital Media Courses Online

    Study digital media for creating and managing digital content. Learn about digital storytelling, multimedia production, and digital marketing.

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    Explore the Digital Media Course Catalog

    • U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, A/B Testing, Marketing Budgets, Key Performance Indicators (KPIs), Marketing Analytics, Marketing Effectiveness, Performance Measurement, Data Visualization, Google Analytics, Google Ads, Return On Investment, Spreadsheet Software, Data Presentation, Web Analytics, Online Advertising, Digital Marketing, Pivot Tables And Charts, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      EC-Council

      Digital Forensics Essentials (DFE)

      Skills you'll gain: Malware Protection, Cybersecurity, Data Security, Intrusion Detection and Prevention, Computer Security Awareness Training, Cyber Threat Intelligence, Data Integrity, Network Analysis, Microsoft Windows, Mac OS, Linux, Web Applications, File Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Digital Twins

      Skills you'll gain: Manufacturing Operations, Production Planning, Digital Transformation, Technology Strategies, Business Modeling, Technology Roadmaps, Business Transformation, Product Lifecycle Management, Internet Of Things, Simulation and Simulation Software, Emerging Technologies, Real Time Data, Trend Analysis, Risk Analysis, Systems Integration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Stakeholder Communications, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Marketing Analytics, Stakeholder Management, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • I

      Imperial College London

      Introduction to Digital health

      Skills you'll gain: Health Technology, Telehealth, Health Disparities, Health Informatics, Health Care, Health Systems, Electronic Medical Record, Interoperability, Public Health, Epidemiology, Big Data, Digital Transformation, Health Information Management, Machine Learning, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      228 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Collection, Scripting, Application Programming Interface (API), Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      296 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Advertising, Digital Transformation, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Houston

      Powerful Tools for Teaching and Learning: Digital Storytelling

      Skills you'll gain: Storyboarding, Storytelling, Content Creation, Digital Design, Video Editing, Writing, Multimedia, Photo Editing, Scripting, Peer Review, Oral Expression, Editing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      240 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular digital media courses

    • Introduction to Digital Marketing: University of California, Irvine
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Digital Forensics Essentials (DFE): EC-Council
    • Digital Twins: University of Michigan
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Generative AI for Digital Marketing: IBM
    • Think Outside the Inbox: Email Marketing: Google
    • Introduction to Digital health: Imperial College London
    • Social Media Data Analytics: University of Washington

    Skills you can learn in Business Strategy

    Modeling (25)
    Market (economics) (21)
    Plan (19)
    Planning (16)
    Strategic Management (16)
    Business Model (13)
    Operations Management (13)
    Analytics (12)
    Evaluation (12)
    Project Management (11)
    Supply Chain (10)
    Decision-making (9)

    Frequently Asked Questions about Digital Media

    Digital media is any type of content that is transmitted using digital technology. It's sometimes defined as any text, video, audio, or graphics you can view on a screen, whether it's an app on your phone, software on your computer, an eBook, a social media site, or a video game. Digital media has gained popularity in recent years because of the availability of smartphones and personal computers. In some cases, it is replacing print media, while in others, it supplements print media. Many people see the rise of digital media as positive because it makes media more accessible and provides media producers with more outlets on which to share their work. However, others argue that digital media makes it impossible to enforce copyright laws and not everyone is digitally literate.‎

    Learning about digital media can help you keep up with an ever-changing world, as well as open your life up to numerous professional opportunities. Digital media is used across many fields, including eCommerce, entertainment, technology, health, publishing, education, government, technology, and marketing. If you engage with any of these fields as a consumer, you may need to understand digital media to receive the full benefits of what a company or organization offers.‎

    Careers that use digital media are plentiful, ranging from teachers to healthcare workers. However, if you prefer a job that allows you to create digital media, you might consider becoming a graphic designer, digital photographer, animator, social media specialist, video game developer, app developer, digital video editor, or digital marketer. Some people who study digital marketing go on to become broadcast journalists, multimedia artists, advertising managers, computer programmers, e-commerce managers, tech support specialists, or sound technicians.‎

    When you take online courses on digital media, you have the opportunity to explore specific skills within the field that can introduce you to new hobbies or career options, such as digital advertising or app development. You may also learn about how digital media has impacted the world since becoming mainstream. For example, you may take a course on how it's impacted the business world or how it's changed the way teachers work.‎

    Online Digital Media courses offer a convenient and flexible way to enhance your knowledge or learn new Digital Media skills. Choose from a wide range of Digital Media courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Digital Media, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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