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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Agentic AI and AI Agents for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, Workflow Management, Agentic systems, Productivity, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Business Process Automation, OpenAI, Personalized Service, Large Language Modeling, Automation, Business Transformation, Expense Management, Creative Thinking, Ingenuity, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Public Relations and Communications Associate

      Skills you'll gain: Media Relations, Marketing and Public Relations, Editing, Content Development and Management, Stakeholder Communications, Stakeholder Management, Proofreading, Public Relations, Internal Communications, Integrated Marketing Communications, Crisis Management, Stakeholder Engagement, Content Creation, Target Audience, Marketing Communications, Communication Planning, Corporate Communications, Writing and Editing, Content Management, Public Affairs

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis, Customer Data Management, Operational Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      389 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Social Media, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      356 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Risk Analysis, Advanced Analytics, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      413 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Prompt Engineering, Marketing, Marketing Automation, AI Personalization, Data-Driven Decision-Making, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      B2B and Territory Sales Strategies and Techniques

      Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Business Growth Strategy

      Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Business Strategy, New Business Development, Innovation, Organizational Strategy, Market Dynamics, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Valuation, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      689 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Project Management & Other Tools for Career Development

      Skills you'll gain: Business Writing, Negotiation, Stakeholder Management, Project Performance, Business Correspondence, Creative Problem-Solving, Problem Solving, Conflict Management, Concision, Project Risk Management, Editing, Decision Making, Change Control, Grammar, Project Management, Creativity, Organizational Effectiveness, Project Planning, Emotional Intelligence, Relationship Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Generative AI for Everyone

      Skills you'll gain: Prompt Engineering, Generative AI, Large Language Modeling, OpenAI, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Automation, Ethical Standards And Conduct, Cloud Applications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Agentic AI and AI Agents for Leaders: Vanderbilt University
    • Microsoft Public Relations and Communications Associate: Microsoft
    • Business Analytics: University of Pennsylvania
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network
    • AI Applications in Marketing and Finance: University of Pennsylvania
    • GenAI for Digital Marketing Specialists: Coursera Instructor Network
    • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
    • Business Growth Strategy: University of Virginia
    • Project Management & Other Tools for Career Development: University of California, Irvine

    Skills you can learn in Marketing

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    Brand (13)
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    Social Media Marketing (9)
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