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    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

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    Explore the Marketing Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Target Audience, Client Services, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Consumer Behaviour, Google Analytics, Forecasting, Content Development and Management, Digital Marketing, Expectation Management, User Research, Content Marketing, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Strategies, Business, Global Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Software Development, Agile Methodology, Kanban Principles, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Product Requirements, Software Technical Review, Backlogs, Risk Management Framework, Product Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      518 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Product Roadmaps, ChatGPT, Product Planning, Commercialization, Artificial Intelligence, Product Strategy, Project Management Life Cycle, OpenAI, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Large Language Modeling, Social Media Marketing, Artificial Intelligence, Search Engine Optimization, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Management

      Skills you'll gain: Mergers & Acquisitions, Working Capital, Revenue Recognition, Financial Statements, Credit Risk, Accrual Accounting, Financial Analysis, Investments, Corporate Finance, Business Valuation, Cash Flows, Financial Accounting, Financial Statement Analysis, Bookkeeping, Financial Management, Income Statement, Business Ethics, Finance, Portfolio Management, Risk Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Project Manager

      Skills you'll gain: Stakeholder Engagement, Agile Software Development, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Kanban Principles, Project Schedules, Resource Planning, Project Management, IT Management, Interviewing Skills, Professional Networking, Leadership, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Project Management Principles and Practices

      Skills you'll gain: Cost Estimation, Stakeholder Management, Project Risk Management, Project Controls, Project Schedules, Work Breakdown Structure, Project Performance, Estimation, Conflict Management, Quality Management, Change Control, Project Management, Timelines, Milestones (Project Management), Project Planning, Peer Review, Budgeting, Scheduling, Project Management Life Cycle, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Human Resource Management: HR for People Managers

      Skills you'll gain: Performance Management, Performance Appraisal, Performance Review, Compensation Management, Compensation Strategy, Compensation and Benefits, Constructive Feedback, Workforce Planning, Human Resource Strategy, Human Resources, Employee Onboarding, Recruitment, Employee Performance Management, Recruitment Strategies, Human Capital, Compensation Analysis, Talent Acquisition, Human Resources Management and Planning, People Management, Job Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, OpenAI, Technical Product Management, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, New Product Development, Product Strategy, Product Improvement, Large Language Modeling, Creativity, IBM Cloud

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Data Storytelling, Social Media Marketing, Search Engine Optimization, Marketing Budgets, Social Media, Order Fulfillment, Media Planning, Search Engine Marketing, Paid media, Google Ads, Marketing Analytics, Social Media Strategy, Customer Retention, A/B Testing, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing management courses

    • Search Engine Optimization (SEO): University of California, Davis
    • Strategic Management and Innovation: Copenhagen Business School
    • Software Product Management: University of Alberta
    • Foundations of Marketing Analytics: Emory University
    • IBM AI Product Manager: IBM
    • Generative AI for Digital Marketing: IBM
    • Financial Management: University of Illinois Urbana-Champaign
    • IBM Project Manager: IBM
    • Project Management Principles and Practices: University of California, Irvine
    • Human Resource Management: HR for People Managers: University of Minnesota

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    Market (economics) (15)
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    Social Entrepreneurship (10)
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