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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Content Creation, Social Media Content, Design Elements And Principles, Typography, Web Content, Design, Web Content Accessibility Guidelines, Generative AI, Multimedia, Social Media, Graphic and Visual Design, Storytelling, Creative Design, Infographics, Social Media Strategy, Content Performance Analysis, Storyboarding, Data Ethics, Adobe Creative Cloud, Graphic and Visual Design Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      958 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Agentic AI and AI Agents for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Generative AI, Workflow Management, Agentic systems, Productivity, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Business Process Automation, OpenAI, Personalized Service, Large Language Modeling, Automation, Business Transformation, Expense Management, Creative Thinking, Ingenuity, Technology Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Online Advertising, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      388 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Social Media, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      356 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Instructor Network

      How to Sell: An Overview of Fundamental Selling Techniques

      Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Digital Marketing Specialists

      Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Prompt Engineering, Marketing, Marketing Automation, AI Personalization, Data-Driven Decision-Making, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Business Growth Strategy

      Skills you'll gain: Growth Strategies, Mergers & Acquisitions, Business Strategy, New Business Development, Innovation, Organizational Strategy, Market Dynamics, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Valuation, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      689 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Big Data, Credit Risk, Risk Management, Personalized Service, Digital Transformation, Business Risk Management, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Risk Analysis, Advanced Analytics, Data-Driven Decision-Making, Anomaly Detection, MarTech, Financial Data, Consumer Behaviour, Customer experience improvement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      412 reviews

      Mixed · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Generative AI for Everyone

      Skills you'll gain: Prompt Engineering, Generative AI, Large Language Modeling, OpenAI, ChatGPT, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Automation, Ethical Standards And Conduct, Cloud Applications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Application Development, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 3 - 6 Months

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    1…111213…297

    In summary, here are 10 of our most popular marketing strategy courses

    • Adobe Content Creator: Adobe
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • Agentic AI and AI Agents for Leaders: Vanderbilt University
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network
    • Business Analytics: University of Pennsylvania
    • How to Sell: An Overview of Fundamental Selling Techniques: Coursera Instructor Network
    • GenAI for Digital Marketing Specialists: Coursera Instructor Network
    • Business Growth Strategy: University of Virginia
    • AI Applications in Marketing and Finance: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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