What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Modular Load Balancing with Terraform - Regional Load Balancer
Skills you'll gain: Load Balancing, Terraform, TCP/IP, Google Cloud Platform, Kubernetes, Infrastructure as Code (IaC), Public Cloud
Intermediate · Project · Less Than 2 Hours
Google Cloud
Cloud Spanner: Qwik Start
Skills you'll gain: SQL, Google Cloud Platform, Relational Databases, Database Architecture and Administration, Data Integrity, Databases, Cloud Storage, Scalability, Data Storage Technologies
Beginner · Project · Less Than 2 Hours
Google Cloud
Protecting Data with NetApp Cloud Manager & Cloud Volumes ONTAP for Google Cloud
Skills you'll gain: Cloud Storage, Data Storage Technologies, Disaster Recovery, Data Security, Google Cloud Platform, Data Maintenance, Malware Protection
Beginner · Project · Less Than 2 Hours
Status: Free
DeepLearning.AI
Carbon Aware Computing for GenAI Developers
Skills you'll gain: Google Cloud Platform, Cloud Computing, Generative AI, Cloud Management, Applied Machine Learning, Datamaps, Real Time Data
Beginner · Project · Less Than 2 Hours
Google Cloud
Explore SAP Data Foundation using Looker Dashboards
Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Business Intelligence, Google Cloud Platform, Dashboard, Data Visualization, Data Analysis, Sales, SAP Applications, Product Knowledge
Beginner · Project · Less Than 2 Hours
Google Cloud
Migrating an application and data from Apache Cassandra™ to DataStax Enterprise
Skills you'll gain: Database Management, Data Migration, Apache Cassandra, Docker (Software), Databases, Operational Databases, Database Application, Application Deployment, Data Import/Export
Beginner · Project · Less Than 2 Hours
Google Cloud
Publishing APIs with Apigee X
Skills you'll gain: API Gateway, Cloud API, Application Programming Interface (API), Web Services, Web Applications, Authentications
Beginner · Project · Less Than 2 Hours
Google Cloud
Setting up a Private Kubernetes Cluster
Skills you'll gain: Kubernetes, Google Cloud Platform, Network Security, Cloud Infrastructure, Cloud Platforms, Infrastructure Security, TCP/IP
Intermediate · Project · Less Than 2 Hours
Google Cloud
Detect Labels, Faces, and Landmarks in Images with the Cloud Vision API
Skills you'll gain: Image Analysis, Cloud API, Google Cloud Platform, Computer Vision, Machine Learning Methods, Application Programming Interface (API)
Intermediate · Project · Less Than 2 Hours
Google Cloud
Using BigQuery and Cloud Logging to Analyze BigQuery Usage
Skills you'll gain: Google Cloud Platform, Big Data, Public Cloud, Event Monitoring, Cloud Storage, Data Import/Export, Analytics
Beginner · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Getting Started with Google Workspace 日本語版
Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Calendar Management, Presentations, Setting Appointments, Spreadsheet Software, Data Validation, Excel Formulas, Excel Macros, Email Security, Data Visualization, Document Management, Collaborative Software, Productivity Software, Scheduling, Meeting Facilitation, Data Management, Virtual Teams
Beginner · Specialization · 3 - 6 Months
Google Cloud
Architecting Google Kubernetes Engine: Foundations in italiano
Skills you'll gain: Kubernetes, Containerization, Google Cloud Platform, Application Deployment, Cloud Infrastructure, Cloud Computing Architecture, Cloud Computing, Cloud Management, Command-Line Interface
Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular google ads courses

Modular Load Balancing with Terraform - Regional Load Balancer: Google Cloud
Cloud Spanner: Qwik Start: Google Cloud
Protecting Data with NetApp Cloud Manager & Cloud Volumes ONTAP for Google Cloud: Google Cloud
Carbon Aware Computing for GenAI Developers: DeepLearning.AI
Explore SAP Data Foundation using Looker Dashboards: Google Cloud
Migrating an application and data from Apache Cassandra™ to DataStax Enterprise: Google Cloud
Publishing APIs with Apigee X: Google Cloud
Setting up a Private Kubernetes Cluster: Google Cloud
Detect Labels, Faces, and Landmarks in Images with the Cloud Vision API: Google Cloud
Using BigQuery and Cloud Logging to Analyze BigQuery Usage: Google Cloud

Google Ads Courses