• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand And Product Management

    Brand & Product Management Courses Online

    Learn brand and product management principles for developing strong brands. Understand market research, branding strategies, and product lifecycle management.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand & Product Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Initiating and Planning Projects

      Skills you'll gain: Stakeholder Management, Conflict Management, Project Management, Project Planning, Project Management Life Cycle, Project Documentation, Project Scoping, Project Coordination, Organizational Structure, Planning, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      Y

      Yale University

      The Science of Well-Being

      Skills you'll gain: Positive Behavior Support, Goal Setting, Resilience, Self-Awareness, Behavioral Economics, Mental Health, Productivity, Psychology, Social Skills, Mindfulness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, ChatGPT, Digital Transformation, Data Strategy, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Natural Language Processing, Market Opportunities, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      96K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Engineering, Data Warehousing, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, Jupyter, Generative AI, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Full Stack Software Developer

      Skills you'll gain: Prompt Engineering, Istio, Software Development Life Cycle, Node.JS, Cloud Computing Architecture, Server Side, Application Deployment, React Redux, Kubernetes, Cloud Services, Responsive Web Design, Django (Web Framework), Software Architecture, Object-Relational Mapping, Git (Version Control System), Flask (Web Framework), Full-Stack Web Development, Cloud Computing, Jupyter, Engineering Software

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Risk Management

      Skills you'll gain: Credit Risk, Operational Risk, Risk Management, Risk Management Framework, Business Risk Management, Risk Modeling, Risk Mitigation, Financial Market, Enterprise Risk Management (ERM), Risk Appetite, Risk Control, Derivatives, Governance, Portfolio Management, Capital Markets, Risk Analysis, Investment Management, Financial Analysis, Market Data, Key Performance Indicators (KPIs)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Engineering Foundations

      Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Jupyter, Data Architecture, Data Pipelines, Big Data, Databases, Data Warehousing, Data Governance, Database Management Systems, Relational Databases, Stored Procedure, Python Programming, Data Structures

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      T

      The University of Sydney

      Design-Led Strategy: Design thinking for business strategy and entrepreneurship

      Skills you'll gain: Design Thinking, Innovation, Business Modeling, Product Design, Service Design, Product Development, Business Strategy, Strategic Communication, Market Research, Corporate Strategy, User Feedback, Product Testing, Customer Insights

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      D

      Deep Teaching Solutions

      Learning How to Learn: Powerful mental tools to help you master tough subjects

      Skills you'll gain: Learning Strategies, Time Management, Willingness To Learn, Productivity, Growth Mindedness, Mental Concentration, Creativity, Self-Discipline, Cognitive flexibility, Stress Management, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Programming for Everybody (Getting Started with Python)

      Skills you'll gain: Programming Principles, Computer Programming, Python Programming, Software Installation, Development Environment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      232K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Financial Engineering and Risk Management

      Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities (Finance), Investment Management, Financial Systems, Asset Management, Credit Risk, Actuarial Science, Mortgage Loans, Mathematical Modeling, Applied Mathematics, Financial Trading, Financial Modeling, Risk Modeling, Financial Services, Regression Analysis, Market Liquidity, Capital Markets, Statistical Methods

      4.6
      Rating, 4.6 out of 5 stars
      ·
      384 reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand And Product Management learners also search

    Product Management
    Beginner Product Management
    Product Development
    Software Product Management
    Product Marketing
    Management
    Business Management
    Operations Management
    1…121314…834

    In summary, here are 10 of our most popular brand and product management courses

    • Initiating and Planning Projects: University of California, Irvine
    • The Science of Well-Being: Yale University
    • IBM AI Foundations for Business: IBM
    • IBM Relational Database Administrator: IBM
    • IBM Full Stack Software Developer: IBM
    • Risk Management: New York Institute of Finance
    • Data Engineering Foundations: IBM
    • Marketing Mix Implementation: IE Business School
    • Design-Led Strategy: Design thinking for business strategy and entrepreneurship: The University of Sydney
    • Learning How to Learn: Powerful mental tools to help you master tough subjects: Deep Teaching Solutions

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok