• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Building and Pitching Marketing Campaigns in Tech Industries

      Skills you'll gain: Customer experience strategy (CX), Technical Management, Media Planning, Marketing Strategy and Techniques, Campaign Management, Customer Relationship Management, Sales Management, Marketing and Public Relations, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Revenue Management, Sales Strategy, Forecasting

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Analytics: Optimize Performance

      Skills you'll gain: Facebook, Content Performance Analysis, Social Media Content, Marketing Analytics, Data-Driven Decision-Making, Social Media, Digital Media Strategy, Social Media Management, Social Media Strategy, Trend Analysis, Performance Analysis, Performance Metric, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Creating Global Brands with Jagdish Sheth

      Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Edureka

      Advanced Data Handling and Reactive Programming Concepts

      Skills you'll gain: Angular, Web Content Accessibility Guidelines, Secure Coding, Front-End Web Development, TypeScript, Application Security, JavaScript Frameworks, Performance Tuning, Application Performance Management, User Interface (UI), Usability, Web Applications, Event-Driven Programming, UI Components, Authorization (Computing), Data Store, Authentications, Data Validation, Server Side

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Strategy: Effective Content

      Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Target Audience, Content Strategy, Social Media Strategy, Content Marketing, Market Intelligence, Social Media, Target Market, Scheduling, Brand Strategy, Content Creation, Business Priorities

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Capstone Project: Digital Marketing and Growth Hacking

      Skills you'll gain: Digital Advertising, LinkedIn, Search Engine Optimization, Paid media, Google Ads, Content Development and Management, Digital Marketing, Presentations, Advertising Campaigns, Marketing Planning, Social Media Marketing, Content Strategy, Target Audience, E-Commerce, Content Marketing, Key Performance Indicators (KPIs), Business Analysis, Market Analysis, Copywriting

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Materials and Textures in Unreal Engine 5

      Skills you'll gain: Unreal Engine, 3D Modeling, Game Design, Video Game Development, Computer Graphics, Animation and Game Design, Virtual Environment

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Wie man auf Pinterest werben kann

      Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Como publicar sus diseños corporativos en Slack con Canva

      Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Facebook, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Digital Publishing, Marketing Communications, Account Management

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      How to create an email campaign with SendinBlue

      Skills you'll gain: Newsletters, Target Audience, Email Marketing, Strategic Communication, Communication Strategies, Marketing Communications, Marketing Materials, Promotional Strategies, Campaign Management, Testability, Digital Marketing, Registration, User Accounts, Account Management

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Configurer et modifier le paiement dans Facebook Ad Manager

      Skills you'll gain: Target Audience, Paid media, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Analytics and Insights with JUNE

      Skills you'll gain: Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Marketing Analytics, Web Analytics, Analytics, Management Reporting, Product Management, Data Analysis, Dashboard, Data Collection, Performance Metric

      Intermediate · Course · 1 - 4 Weeks

    Product Marketing learners also search

    Product Management
    Product Development
    Marketing Management
    Beginner Product Management
    Software Product Management
    Business
    Brand And Product Management
    Business Management
    1…253254255…287

    In summary, here are 10 of our most popular product marketing courses

    • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
    • Facebook Analytics: Optimize Performance: Coursera
    • Creating Global Brands with Jagdish Sheth: Kennesaw State University
    • Advanced Data Handling and Reactive Programming Concepts: Edureka
    • Instagram Strategy: Effective Content: Coursera
    • Capstone Project: Digital Marketing and Growth Hacking: IBM
    • Materials and Textures in Unreal Engine 5: Packt
    • Wie man auf Pinterest werben kann: Coursera Project Network
    • Como publicar sus diseños corporativos en Slack con Canva: Coursera Project Network
    • How to create an email campaign with SendinBlue: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok