• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Strategic Marketing
    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Results for "strategic marketing"

    • Status: Preview
      Preview
      K

      Kennesaw State University

      AI for Marketing: SWOT Analysis

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Analysis, Market Analysis, Artificial Intelligence, Business Ethics, Marketing Strategies

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Use The IFE-EFE Matrix for Strategic Analysis

      Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Prioritization, Strategic Decision-Making, Organizational Strategy, Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Mobile Marketing, Optimization Tactics, and Analytics

      Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Google Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Target Audience, Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Operations, Marketing Effectiveness, Marketing, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Business Ethics, Video Production, Artificial Intelligence, Machine Learning, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Revenue Recognition, Financial Auditing, Descriptive Statistics, Process Improvement, Variance Analysis, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Copywriting for Digital Marketing Success

      Skills you'll gain: Keyword Research, Content Strategy, Copywriting, Search Engine Optimization, Web Analytics and SEO, Web Content, Blogs, Content Performance Analysis, Content Management, Writing, Content Creation, Editing, Marketing Psychology

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Customer experience strategy (CX), Technical Management, Media Planning, Marketing Strategy and Techniques, Digital Marketing, Branding, Google Ads, Forecasting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create Impactful Marketing Videos using Canva

      Skills you'll gain: Canva (Software), Animations, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Presentations, Social Media Content, Marketing, Multimedia, Drive Engagement, Graphic Design

      4.3
      Rating, 4.3 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Meta

      Marketing de Mídias Sociais do Meta

      Skills you'll gain: Data Storytelling, Social Media Content, Social Media Marketing, Social Media Management, Paid media, Social Media, Target Audience, Marketing Analytics, Social Media Strategy, Social Media Campaigns, Marketing Effectiveness, Content Creation, Facebook, Campaign Management, Data-Driven Decision-Making, Instagram, Goal Setting, Advertising Campaigns, Regulation and Legal Compliance, General Data Protection Regulation (GDPR)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Impulsando la transformación del marketing digital

      Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Marketing, Digital Communications, Consumer Behaviour, Business Strategy, Innovation, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      85 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      What Can AI Do for Marketing?

      Skills you'll gain: Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Marketing, Marketing Effectiveness, MarTech, Data Ethics, Customer experience improvement, Artificial Intelligence, Customer Insights, Personalized Service, Customer Data Management, Automation, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to strategic marketing

    marketing strategy
    estrategia de marketing
    strategic digital marketing channels - seo & sem
    digital marketing strategy
    strategic self-marketing and personal branding
    retail marketing strategy
    influencer marketing strategy
    strategic seo for digital marketing success
    1…293031…261

    In summary, here are 10 of our most popular strategic marketing courses

    • AI for Marketing: SWOT Analysis: Kennesaw State University
    • How to Use The IFE-EFE Matrix for Strategic Analysis: Coursera Project Network
    • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
    • Advanced Tools for Digital Marketing Analytics: Unilever
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • SEO Copywriting for Digital Marketing Success: Skillshare
    • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
    • Create Impactful Marketing Videos using Canva: Coursera Project Network
    • Marketing de Mídias Sociais do Meta: Meta
    • Impulsando la transformación del marketing digital: Tecnológico de Monterrey

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok