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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Program Manager

      Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Stakeholder Engagement, Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Strategy, Agile Project Management, Risk Management, Resource Management, Governance, Earned Value Management, Cost Management, Team Building, Project Management, Generative AI Agents

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Business Analysis & Process Management

      Skills you'll gain: Process Analysis, Business Process, Business Analysis, Process Mapping, Workflow Management, Process Management, Process Flow Diagrams, Business Process Modeling, Stakeholder Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      6.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Customer experience strategy (CX), Price Negotiation, Marketing Analytics, Marketing Strategies, Marketing Channel, Strategic Marketing, Product Strategy, Revenue Management, Merchandising, Conflict Management, Market Opportunities

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Y

      Yale University

      Financial Markets

      Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • A

      Atlassian

      Agile with Atlassian Jira

      Skills you'll gain: Jira (Software), Agile Methodology, Scrum (Software Development), Kanban Principles, Agile Project Management, Lean Methodologies, Backlogs, Sprint Planning, Sprint Retrospectives, User Story, Workflow Management, Issue Tracking, Configuration Management, Query Languages, Software Versioning, Administration, Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Product Development, Innovation, Product Roadmaps, Agile Methodology, Kanban Principles, Product Planning, Product Strategy, Product Testing, Project Management Life Cycle, Agile Project Management, User Story, Stakeholder Engagement, Sprint Retrospectives, Stakeholder Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Computer Networking, Package and Software Management, Network Troubleshooting, Systems Administration, Cloud Infrastructure, Network Administration, IT Infrastructure, Information Systems Security, TCP/IP, Network Security, File Systems, Microsoft Windows, Computer Security, Professional Networking, Application Security, Desktop Support, Computer Hardware, Technical Support, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      202K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Risk Management

      Skills you'll gain: Credit Risk, Operational Risk, Risk Management, Risk Management Framework, Business Risk Management, Risk Modeling, Risk Mitigation, Financial Market, Enterprise Risk Management (ERM), Risk Appetite, Risk Control, Derivatives, Governance, Portfolio Management, Risk Analysis, Capital Markets, Investment Management, Financial Analysis, Market Data, Key Performance Indicators (KPIs)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Network Security, Threat Management, Incident Response, Vulnerability Management, Computer Security Incident Management, Hardening, Intrusion Detection and Prevention, Cyber Threat Intelligence, Cyber Attacks, Cybersecurity, Network Protocols, Professional Networking, Vulnerability Assessments, Bash (Scripting Language), Operating Systems, Security Controls, Debugging, Interviewing Skills, Python Programming

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Engineering Project Management

      Skills you'll gain: Project Scoping, Communication Planning, Cost Management, Scope Management, Project Estimation, Project Schedules, Earned Value Management, Scheduling, Team Management, Quality Assurance, Stakeholder Management, Work Breakdown Structure, Risk Management, Organizational Structure, Procurement, Project Risk Management, Project Documentation, Project Controls, Project Management, Project Management Life Cycle

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Investment Management

      Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Investment Management, Financial Market, Business Risk Management, Capital Markets, Risk Analysis, Asset Management, Performance Measurement, Investments, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Equities, Finance, Performance Analysis, Financial Policy, FinTech, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Developer

      Skills you'll gain: Prompt Engineering, HTML and CSS, Software Development Life Cycle, Software Architecture, Large Language Modeling, Unit Testing, Generative AI, Artificial Intelligence, Software Design, ChatGPT, Jupyter, Scrum (Software Development), Software Engineering, Agile Methodology, Bootstrap (Front-End Framework), Web Design, Application Deployment, Automation, Interviewing Skills, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1234…694

    In summary, here are 10 of our most popular brand management courses

    • IBM Program Manager: IBM
    • Business Analysis & Process Management: Coursera Project Network
    • Marketing Mix Implementation: IE Business School
    • Financial Markets: Yale University
    • Agile with Atlassian Jira: Atlassian
    • IBM Product Manager: IBM
    • Google IT Support: Google
    • Risk Management: New York Institute of Finance
    • Google Cybersecurity: Google
    • Engineering Project Management: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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