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    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Survey analysis to Gain Marketing Insights

      Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Customer Insights, Market Research, Data Analysis, Data Analysis Software, Marketing, Marketing Strategy and Techniques, Brand Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Social Listening

      Skills you'll gain: Social Media, Social Media Marketing, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Analytics, Predictive Modeling, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Text Mining, Digital Marketing, Artificial Intelligence, Machine Learning, Generative AI, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Market Research

      Skills you'll gain: Surveys, Statistical Hypothesis Testing, Focus Group, Quantitative Research, Qualitative Research, Data Synthesis, Market Research, Proposal Writing, Data Storytelling, Statistical Analysis, Presentations, Discussion Facilitation, Marketing Analytics, Marketing, Research Methodologies, Data Analysis, Data Visualization Software, Market Analysis, Survey Creation, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Journey Mapping

      Skills you'll gain: Generative AI, Customer Insights, AI Personalization, Customer Analysis, ChatGPT, Customer experience strategy (CX), Real Time Data, Data-Driven Decision-Making, Predictive Analytics, Artificial Intelligence, Consumer Behaviour, Analysis, Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Content Marketing Using Generative AI

      Skills you'll gain: Large Language Modeling, Customer Insights, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Consumer Behaviour, Persona Development

      4
      Rating, 4 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Market Research Analysts

      Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Generative AI, Marketing Analytics, Customer Insights, Market Trend, Persona Development, Trend Analysis, ChatGPT, Analytics, OpenAI, Business Analysis, Data Analysis, Forecasting, Data-Driven Decision-Making, Data Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      446 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Interacting with Customers

      Skills you'll gain: De-escalation Techniques, Greeting Customers, Cross Selling, Retail Sales, Customer Service, Upselling, Conflict Management, Product Knowledge, Retail Store Operations, Customer Relationship Building, Transaction Processing, Customer Engagement, Professionalism, Company, Product, and Service Knowledge, Empathy, Verbal Communication Skills, Social Media, Communication, Time Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Demand Planning, Customer Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Data Processing, Market Dynamics, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Predictive Modeling, Regression Analysis, Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      292 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer insights courses

    • Survey analysis to Gain Marketing Insights: Emory University
    • Social Listening: Coursera Instructor Network
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • Customer Analytics: University of Pennsylvania
    • Market Research: University of California, Davis
    • GenAI for Customer Journey Mapping: Coursera Instructor Network
    • Content Marketing Using Generative AI : University of Virginia Darden School Foundation
    • Forecasting Models for Marketing Decisions: Emory University
    • GenAI for Market Research Analysts: Coursera Instructor Network
    • Marketing analytics: Know your customers: Macquarie University

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