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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Software Development, Agile Methodology, Kanban Principles, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Product Requirements, Software Technical Review, Backlogs, Risk Management Framework, Product Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Launch and Post-Launch Management

      Skills you'll gain: Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Product Development, Product Testing, Promotional Strategies, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Improvement Process, User Feedback, Risk Management, Data-Driven Decision-Making, Customer Insights, Cross-Functional Collaboration

      4.4
      Rating, 4.4 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      A Start Guide: Product Marketing Using G Suite

      Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      41 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      259 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement, Retail Store Operations

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Algorithms, Business Strategy, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      303 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      69 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Product Roadmap with Aha!

      Skills you'll gain: Product Roadmaps, Product Development, Product Management, Product Planning, Product Requirements, Product Strategy, Project Management Software, Release Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Global Marketing, Financial Reporting, Communication Strategies, Market Opportunities, Marketing Management, Business Modeling, Business Strategy, Customer experience strategy (CX), E-Commerce, Consumer Behaviour, Storytelling, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      63 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    Product Marketing learners also search

    Product Management
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    Marketing Management
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    Software Product Management
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    Brand And Product Management
    Business Management
    1234…275

    In summary, here are 10 of our most popular product marketing courses

    • Software Product Management: University of Alberta
    • Product Launch and Post-Launch Management: Microsoft
    • A Start Guide: Product Marketing Using G Suite: Coursera Project Network
    • Product Management: Universidad de Palermo
    • Retail Marketing Strategy: University of Pennsylvania
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Artificial Intelligence in Marketing: University of Virginia
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • Build a Product Roadmap with Aha!: Coursera Project Network
    • Management of Fashion and Luxury Companies: Università Bocconi

    Skills you can learn in Marketing

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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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