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Explore the Integrated Marketing Communications Course Catalog
Coursera Instructor Network
Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour, Customer Engagement
- Status: Free Trial
Salesforce
Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, Sales Development, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer
- Status: Free Trial
Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, Performance Analysis, A/B Testing, Customer Retention, Key Performance Indicators (KPIs)
Yale University
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Collaboration, Game Theory, Strategic Decision-Making
Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Brand Awareness, Psychology, Magnetic Resonance Imaging
- Status: Free Trial
Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience
- Status: Free Trial
University of Virginia Darden School Foundation
Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, AI Personalization, Machine Learning
- Status: Free Trial
IE Business School
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Research Reports
The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
- Status: Free Trial
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
- Status: Free Trial
Skills you'll gain: Computer Networking, Network Troubleshooting, TCP/IP, Network Architecture, Network Protocols, OSI Models, Network Routing, Network Infrastructure, Dynamic Host Configuration Protocol (DHCP), Virtual Private Networks (VPN), Network Security, Wireless Networks, Network Model, Data Integrity
- Status: Free TrialStatus: AI skills
Google
Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Story, Cross Platform Development, Data Ethics, Usability, Interviewing Skills, Applicant Tracking Systems
Integrated Marketing Communications learners also search
In summary, here are 10 of our most popular integrated marketing communications courses
- Effective Marketing in the Global Marketplace: Coursera Instructor Network
- Sales and CRM Overview: Salesforce
- Think Outside the Inbox: Email Marketing: Google
- Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
- An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
- Foundations of Digital Marketing and E-commerce: Google
- Generative AI in Marketing: University of Virginia Darden School Foundation
- Marketing Strategy: IE Business School
- Launch Your Online Business: The State University of New York
- Marketing Analytics Foundation: Meta