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    • Customer Insights

    Customer Insights Courses Online

    Explore customer insights methods for understanding consumer behavior. Learn to gather and analyze data to inform marketing and product development.

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    Explore the Customer Insights Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Customer Value, Acquisition, and Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Relationship Management, Customer Insights, Marketing Analytics, Customer Acquisition Management, Marketing Effectiveness, Customer Engagement, Marketing Strategies, Return On Investment, Growth Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Digging Deeper into Audience Reports in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Predictive Analytics and Forecasting

      Skills you'll gain: Predictive Analytics, Dimensionality Reduction, Regression Analysis, Data Mining, Data Processing, Business Analytics, Data-Driven Decision-Making, Forecasting, Statistical Analysis, Demand Planning, Classification And Regression Tree (CART), Customer Analysis, Data Cleansing, Market Analysis, Machine Learning Algorithms, Unsupervised Learning, Artificial Neural Networks

      Build toward a degree

      Mixed · Course · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      ThoughtSpot-Based BI Analytics

      Skills you'll gain: Dashboard, Interactive Data Visualization, Business Intelligence, Data Visualization, Predictive Analytics, Business Intelligence Software, Data Presentation, Data Storytelling, Business Analytics, Advanced Analytics, Analytics, Data-Driven Decision-Making, Stakeholder Communications, Data Analysis, Real Time Data, Business Reporting

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze User Research Data with Microsoft Forms

      Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Market Dynamics, Customer Demand Planning, Market Research, Behavioral Economics, Competitive Analysis, Decision Making, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      370 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Analyze Customer Reviews with Gemini Using SQL

      Skills you'll gain: Text Mining, Google Cloud Platform, Data Management, Image Analysis, Big Data, Unstructured Data, SQL, Large Language Modeling, Data Analysis, Statistical Reporting, Machine Learning

      Intermediate · Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Marketing Analysts: Innovate Marketing Strategies

      Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, OpenAI, ChatGPT, Business Ethics, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Support

      Skills you'll gain: Prompt Engineering, Customer experience improvement, Generative AI, AI Personalization, Customer Support, Customer Service, Email Marketing, Self Service Technologies, Artificial Intelligence, Operational Efficiency, Automation, Content Creation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Multi-Table data analysis with Tableau: Customer Analysis

      Skills you'll gain: Dashboard, Interactive Data Visualization, Tableau Software, Data Presentation, Data Import/Export, Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Data Integration, Data Modeling

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Customer Support digital transformation with HubSpot

      Skills you'll gain: HubSpot CRM, Digital Transformation, Customer Relationship Management, Customer Support, Business Transformation, Process Analysis, Business Systems, Technology Strategies, Process Improvement, Business Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular customer insights courses

    • Customer Value, Acquisition, and Retention: University of Maryland, College Park
    • Digging Deeper into Audience Reports in Google Analytics: Coursera Project Network
    • Predictive Analytics and Forecasting: O.P. Jindal Global University
    • ThoughtSpot-Based BI Analytics: Coursera Instructor Network
    • Analyze User Research Data with Microsoft Forms: Coursera Project Network
    • Customer Value in Pricing Strategy: University of Virginia
    • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
    • Analyze Customer Reviews with Gemini Using SQL: Google Cloud
    • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera Instructor Network
    • GenAI for Customer Support: Coursera Instructor Network

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