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    • Digital Transformation

    Digital Transformation Courses Online

    Understand digital transformation strategies for business innovation. Learn to leverage digital technologies to improve processes, products, and customer experiences.

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    Explore the Digital Transformation Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Digital Media Strategy, Email Marketing, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Creation, Social Media Strategy, Competitive Analysis, Target Audience, Client Services, Content Marketing, Peer Review, Social Media Marketing, Consumer Behaviour, Google Analytics, Presentations, Marketing, Forecasting, Digital Marketing, Expectation Management, Content Strategy, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, Data Store, IBM DB2, Jupyter, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      BI Foundations with SQL, ETL and Data Warehousing

      Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Dashboard, File Management, Star Schema, Unix Shell, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Blogs, Social Media Marketing, Integrated Marketing Communications, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media, Social Media Campaigns, Budgeting, Digital Transformation, Big Data, Marketing Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Incident Response and Digital Forensics

      Skills you'll gain: Incident Response, Computer Security Incident Management, Intrusion Detection and Prevention, Threat Detection, Cyber Threat Hunting, Incident Management, Cybersecurity, Security Information and Event Management (SIEM), Security Controls, Document Management, Data Integrity, Technical Communication, Technical Documentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, E-Commerce

      4.7
      Rating, 4.7 out of 5 stars
      ·
      189 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Security, Data Migration, Database Design, Data Literacy, Descriptive Statistics, Extract, Transform, Load, Data Mining, Cloud Storage, Data Visualization Software, Data Store, IBM DB2, Data Management, Relational Databases, MySQL, Excel Formulas

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      Emory University

      Conflict Transformation

      Skills you'll gain: Conflict Management, Mediation, Empathy, Emotional Intelligence, Collaboration, Self-Awareness, Active Listening, Adaptability, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      444 reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Digital Advertising, Campaign Management, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Social Media Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      88 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular digital transformation courses

    • Digital Marketing: University of Illinois Urbana-Champaign
    • Search Engine Optimization (SEO): University of California, Davis
    • Think Outside the Inbox: Email Marketing: Google
    • IBM Relational Database Administrator: IBM
    • BI Foundations with SQL, ETL and Data Warehousing: IBM
    • Social Media Marketing: Northwestern University
    • Incident Response and Digital Forensics: IBM
    • Customer Understanding and Digital Marketing Channels: Unilever
    • IBM Data Management: IBM
    • Conflict Transformation: Emory University

    Frequently Asked Questions about Digital Transformation

    Coursera’s Digital Transformation courses offer learners the opportunity to develop a comprehensive understanding of how digital technologies can be leveraged to drive major changes in business models and processes:

    • Fundamentals of digital transformation, including the integration of digital technology into all areas of a business.
    • Strategies for leading digital innovation and cultural change within organizations.
    • Techniques for analyzing current business operations and identifying opportunities for digital enhancement.
    • Knowledge of emerging digital technologies such as artificial intelligence (AI), the Internet of Things (IoT), and blockchain, and their applications in business.
    • Best practices for managing digital projects, including agile methodologies and user-centered design.
    • Understanding of data-driven decision-making and the use of analytics in strategic planning.‎

    Digital Transformation courses on Coursera are designed to be accessible for both technical and non-technical professionals:

    • Beginners in the field of digital technology or business management can start with introductory courses that provide a basic understanding of digital transformation principles.
    • Those with some experience in specific business or technical roles can deepen their understanding of how digital technologies impact their areas of expertise.
    • Advanced professionals can focus on strategic implementation and leadership aspects of digital transformation.‎

    Upon completing Digital Transformation courses, learners can earn credentials that may support their career development:

    • Professional certificates that may demonstrate a foundational understanding and skills in driving digital change.
    • Specializations that explore specific technologies or strategic aspects of digital transformation, enhancing both knowledge and practical application skills.
    • Certificates that can be indicative of proficiency in managing and implementing digital transformation initiatives.‎

    Acquiring skills in digital transformation can open doors to a variety of roles across industries:

    • Digital Transformation Consultant, advising companies on how to integrate digital technologies.
    • Chief Digital Officer, leading digital strategies and innovations at the executive level.
    • Innovation Manager, driving new digital projects and initiatives within a company.
    • Business Analyst, mapping out the impact of digital changes on business processes.
    • Project Manager, overseeing the implementation of digital technologies in various projects.‎

    Looking to enhance your team's Digital Transformation skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our Digital Transformation training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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