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    • Web Analytics

    Web Analytics Courses Online

    Master web analytics for measuring online performance. Learn to analyze web traffic, user behavior, and marketing effectiveness using tools like Google Analytics.

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    Explore the Web Analytics Course Catalog

    • C

      Coursera Project Network

      Custom Reports in Google Analytics

      Skills you'll gain: Google Analytics, Ad Hoc Reporting, Data Literacy, Data Compilation, Analytics, Marketing, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      168 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Toronto

      Gender Analytics for Innovation

      Skills you'll gain: Diversity Awareness, Diversity and Inclusion, Innovation, Business Analytics, Analysis, Design Thinking, Sociology, Market Opportunities, Social Justice, Leadership Development, Data Ethics, Risk Mitigation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      318 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Prepare Data for Exploration

      Skills you'll gain: Data Ethics, Data Analysis, Data Literacy, Data Security, Google Sheets, Databases, Data Processing, Data Storage, Data Quality, Data Management, Data Collection, Relational Databases, SQL, Unstructured Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Data Ethics, Customer Analysis, Advanced Analytics, Marketing, Analytics, Predictive Modeling, Market Analysis, Data Analysis, Customer Insights, Predictive Analytics, Consumer Behaviour, Marketing Strategy and Techniques, Text Mining, Digital Marketing, Artificial Intelligence, Machine Learning, Generative AI, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Graph Analytics for Big Data

      Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Data Structures, Query Languages, Scalability, Unsupervised Learning, Distributed Computing, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Go Beyond the Numbers: Translate Data into Insights

      Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Data Manipulation, Data Ethics, Tableau Software, Data Analysis, Pandas (Python Package), Data Cleansing, Data Quality, Data Processing, Data Validation, Technical Communication, Data Transformation, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      844 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Analytics, ROI, and Evaluation

      Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Communicating Business Analytics Results

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Data Analysis, Business Analysis, Analytical Skills, Analysis, Technical Communication, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      518 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Advanced Tools for Digital Marketing Analytics

      Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, MarTech, Predictive Analytics, Advanced Analytics, Analytics, Marketing Operations, Marketing Effectiveness, Marketing, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Business Ethics, Video Production, Artificial Intelligence, Machine Learning, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SAS

      Performing Network, Path, and Text Analyses in SAS Visual Analytics

      Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Geospatial Mapping, Data Manipulation, Data Analysis, Business Analysis, Statistical Programming, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      194 reviews

      Intermediate · Course · 1 - 4 Weeks

    Web Analytics learners also search

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    1…678…489

    In summary, here are 10 of our most popular web analytics courses

    • Custom Reports in Google Analytics: Coursera Project Network
    • Measurement and Analysis: Unilever
    • Gender Analytics for Innovation: University of Toronto
    • Prepare Data for Exploration: Google
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • Graph Analytics for Big Data: University of California San Diego
    • Go Beyond the Numbers: Translate Data into Insights: Google
    • Analytics, ROI, and Evaluation: Simplilearn
    • Communicating Business Analytics Results: University of Colorado Boulder
    • Advanced Tools for Digital Marketing Analytics: Unilever

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