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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Rmarkdown, Interactive Data Visualization, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, Data Processing, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      174K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Modern Data Analytics with Python, Excel & Generative AI

      Skills you'll gain: Business Intelligence, Excel Macros, Pandas (Python Package), Prompt Engineering, Forecasting, Data Storytelling, Time Series Analysis and Forecasting, Regression Analysis, Data Quality, ChatGPT, Microsoft Excel, Generative AI, Data Analysis, Report Writing, Interactive Data Visualization, Data Modeling, Exploratory Data Analysis, Data Visualization, Statistical Analysis, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      330 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      Simplilearn

      Data Analytics Course with Generative AI

      Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Advanced Analytics, Business Analytics, Data Analysis, Extract, Transform, Load, Data Integration, Prompt Engineering, Interactive Data Visualization, Data Visualization, Real Time Data, Predictive Analytics, Data-Driven Decision-Making, Data Storytelling, Predictive Modeling, ChatGPT, Forecasting, Data Transformation, Descriptive Analytics

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Data Analytics for Digital Transformation

      Skills you'll gain: Digital Transformation, Business Ethics, Customer experience improvement, Predictive Analytics, Simulation and Simulation Software, Business Transformation, Scikit Learn (Machine Learning Library), Operations Research, Analytics, Business Technologies, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Business Modeling, Systems Thinking, Complex Problem Solving, Process Optimization, Technology Strategies, Applied Machine Learning, Statistical Machine Learning

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Marketing Strategies, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, AI Personalization

      Beginner · Specialization · 1 - 3 Months

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, Cloud Engineering, Cloud Computing, Generative AI, ChatGPT, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Marketing Analytics, Google Analytics, Web Analytics, Analytics, Trend Analysis, Digital Marketing, Data Analysis, Marketing, Digital Advertising, Data Collection, Information Privacy

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis with Python

      Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Data Import/Export, Predictive Modeling, Regression Analysis, Statistical Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data-Driven Decision-Making, Matplotlib, Feature Engineering, Data Visualization, Data Pipelines, NumPy, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      AI-Enhanced Data Analysis: From Raw Data to Deep Insights

      Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      247 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Tableau Software, Data Science, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.2K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Theory

      Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular digital analytics courses

    • Google Data Analytics: Google
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Modern Data Analytics with Python, Excel & Generative AI: Coursera Instructor Network
    • Data Analytics Course with Generative AI: Simplilearn
    • Data Analytics for Digital Transformation: Dartmouth College
    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation
    • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
    • Data Analysis with Python: IBM
    • AI-Enhanced Data Analysis: From Raw Data to Deep Insights: Microsoft

    Skills you can learn in Business Essentials

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    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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