DeepSeek R1 for AI Marketing and Business Strategy

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DeepSeek R1 for AI Marketing and Business Strategy

Instructeur : Anton Voroniuk

Inclus avec Coursera Plus

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

5 heures pour terminer

3 semaines à 1 heure par semaine

Planning flexible

Apprenez à votre propre rythme

5 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

5 heures pour terminer

3 semaines à 1 heure par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Build profit-focused marketing funnels based on LTV, using AI to analyze customers, content, and channels.
Make strategic business decisions faster and with more confidence by using DeepSeek’s Chat, Search, and DeepThink modes.
Automate planning, content creation, and campaign execution with ready-made templates, prompts, and AI-powered tools.
Analyze markets, competitors, and customer behavior in real time to adapt before trends become obvious.

Compétences que vous acquerrez

Catégorie : AI Personalization
Catégorie : Content Marketing
Catégorie : Business Process Automation
Catégorie : Marketing Strategies
Catégorie : Market Analysis
Catégorie : Media Planning
Catégorie : Customer Analysis
Catégorie : Business Analytics
Catégorie : Business Strategies
Catégorie : Business Marketing
Catégorie : Marketing Effectiveness
Catégorie : Prompt Engineering
Catégorie : Digital Marketing
Catégorie : Marketing Automation
Catégorie : Business Leadership
Catégorie : Online Advertising
Catégorie : Marketing Planning
Catégorie : Generative AI Agents
Catégorie : Strategic Marketing
Catégorie : Marketing Analytics

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

juin 2025

Évaluations

5 devoirs

Enseigné en Anglais

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Il y a 5 modules dans ce cours

Master AI-powered marketing strategy with DeepSeek R1 — and turn generative AI into your competitive edge.

The marketing landscape is being redefined by artificial intelligence. Customers expect personalization. Campaigns must move faster. Strategic decisions can no longer wait for guesswork or outdated data. This course gives you the tools to stay ahead by combining DeepSeek R1 with cutting-edge AI marketing, automation, and analytics techniques that drive measurable business impact. In this hands-on, results-focused course, you’ll learn how to integrate generative AI into every layer of your marketing strategy — from customer journey mapping and content creation to campaign planning, trend analysis, and ROI modeling. Using DeepSeek’s advanced features — including Chat, Search, and DeepThink modes — you’ll gain job-ready skills that help you: - Build high-converting content funnels focused on customer lifetime value (LTV) - Create ad creatives, messaging, and landing page content with generative AI - Analyze market trends, audience segments, and competitor positioning with AI tools - Automate marketing prep tasks, SOPs, and strategic planning workflows - Personalize customer journeys with AI-generated insights and behavioral data - Run scenario planning to test offers, pricing, and media strategies - Launch full AI-powered marketing sprints — from strategy to execution This course is ideal for: - Marketers looking to enhance productivity, performance, and personalization - Business owners who want lean, AI-augmented growth strategies - Product managers seeking data-driven decision-making tools - Strategists and digital professionals transitioning to AI-powered workflows You don’t need to be a technical expert — just bring curiosity and a drive to lead in the age of AI. By the end of this course, you’ll be equipped to: - Integrate AI into core marketing functions - Build automated, insight-driven marketing systems - Use DeepSeek R1 to drive real business growth and team performance If you're ready to move beyond theory and start using AI as a strategic asset, this course is your step-by-step guide. Learn faster, work smarter, and make better decisions — with DeepSeek as your marketing co-pilot.

Learn how to use DeepSeek AI for smarter business decisions. This module covers key features like Search, DeepThink, and their combination, plus tips on setup, mobile use, and limitations.

Inclus

9 vidéos2 lectures1 devoir1 sujet de discussion

9 vidéosTotal 31 minutes

Introduction4 minutesPrévisualiser le module
What is DeepSeek AI and how to use it for decision-making2 minutes
Getting started with DeepSeek3 minutes
DeepSeek-V34 minutes
Search feature in DeepSeek6 minutes
DeepSeek's "DeepThink" mode2 minutes
How to combine Chat, Search and DeepThink3 minutes
DeepSeek Mobile App1 minute
Understanding DeepSeek's Limitations1 minute

2 lecturesTotal 6 minutes

Thematic Limitations of Language Model DeepSeek: A Comparison with GPT and Claude2 minutes
ChatGPT, DeepSeek, or Claude 3: Which AI Tool to Choose for Business Strategy4 minutes

1 devoirTotal 10 minutes

Getting Started with DeepSeek AI 10 minutes

1 sujet de discussionTotal 10 minutes

Practical use of three modes: Chat, Search, DeepThink10 minutes

This module covers the importance of updating strategies every six months, using models like VUCA, BANI, TUNA, and RUPT to navigate the external environment, and shows how to integrate chaos into strategic planning.

Inclus

4 vidéos1 lecture1 devoir1 sujet de discussion

4 vidéosTotal 23 minutes

Why a business needs a new strategy every 6 months6 minutesPrévisualiser le module
Strategic and operational thinking6 minutes
Models for describing the external environment: VUCA, BANI, TUNA, RUPT5 minutes
How to Integrate chaos into a strategic map5 minutes

1 lectureTotal 4 minutes

VUCA, BANI, TUNA, RUPT: Differences and When to Use Each in Business4 minutes

1 devoirTotal 10 minutes

Strategic Analytics for Business 10 minutes

1 sujet de discussionTotal 10 minutes

VUCA, BANIA, TUNA or RUPT: which model describes your world?10 minutes

Learn how to leverage DeepSeek AI for strategic planning. This module covers market trend analysis, competitive strategy building, product potential evaluation, audience segmentation, financial modeling, and strategic dashboard creation.

Inclus

9 vidéos1 devoir1 sujet de discussion

9 vidéosTotal 61 minutes

Trend and Macro Signal Analysis with AI9 minutesPrévisualiser le module
Building a Competitive Strategy with AI-Powered Positioning Maps6 minutes
SWOT + Outside-In Analysis Using AI5 minutes
Estimating Product Potential with DeepSeek AI3 minutes
Portfolio Strategy for Product Development with DeepSeek AI7 minutes
Audience Segmentation with DeepSeek AI9 minutes
Next-Gen CJM Generation with AI5 minutes
Financial Model Analysis with DeepSeek AI8 minutes
Creating a Strategic Dashboard4 minutes

1 devoirTotal 30 minutes

Market and customer analysis 30 minutes

1 sujet de discussionTotal 10 minutes

Who’s Really Thinking — You or the AI?10 minutes

In this module, you’ll learn how to use DeepSeek AI to build a marketing strategy that delivers measurable results. We’ll look at how to monetize your brand, create data-driven content and media plans, track reputation in real time, build funnels with a focus on LTV, and calculate unit economics and ROI with AI.

Inclus

7 vidéos1 devoir1 sujet de discussion

7 vidéosTotal 34 minutes

Marketing as Business Infrastructure2 minutesPrévisualiser le module
Monitoring Brand Reputation with SERM6 minutes
Monitoring Brand Reputation with SERM4 minutes
Designing an AI-Powered Media Strategy5 minutes
Data-driven Content Strategy with DeepSeek AI4 minutes
Building an LTV-Focused Funnel4 minutes
Calculating Unit Economics and ROI with DeepSeek AI 6 minutes

1 devoirTotal 10 minutes

Marketing and revenue strategy 10 minutes

1 sujet de discussionTotal 10 minutes

How is AI changing your marketing decisions?10 minutes

This module helps you turn AI-powered insights into action. You’ll learn how to structure a 6–12 month strategic roadmap, create real-time dashboards to track progress, generate SOPs and define team roles with AI, and lead your team through change with confidence. By the end, you’ll have a clear system to manage strategy, people, and execution in the AI era.

Inclus

5 vidéos1 devoir1 évaluation par les pairs1 plugin

5 vidéosTotal 21 minutes

Structuring a 6–12 Month Strategic Roadmap4 minutesPrévisualiser le module
AI Dashboards — Seeing Strategy in Real Time4 minutes
Generating SOPs and Roles with AI4 minutes
Leading Teams in the AI Era4 minutes
Conclusions: Your AI Leadership Journey3 minutes

1 devoirTotal 15 minutes

Graded assignment15 minutes

1 évaluation par les pairsTotal 30 minutes

Project: Strategic AI Thinking in Action30 minutes

1 pluginTotal 15 minutes

DeepSeek AI Usage15 minutes

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Instructeur

Anton Voroniuk

SkillsBooster Academy

2 Cours248 apprenants

Offert par

SkillsBooster Academy

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