This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables more personalized and effective marketing campaigns, as well as interactive experiences that enhance audience engagement during events and across digital platforms.
AI in Fan Engagement
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AI in Fan Engagement
This course is part of AI in Sports: The Approach of a Club Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
13 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Design marketing strategies using AI to enhance fan engagement
Understand the economic impact of AI in sports
Implement AI-driven media and broadcasting strategies to boost engagement
Skills you'll gain
- Revenue Management
- MarTech
- Marketing Analytics
- Media Strategy
- Customer Analysis
- Blockchain
- Digital Transformation
- Predictive Analytics
- Brand Loyalty
- Customer Engagement
- Emerging Technologies
- Augmented Reality
- Data-Driven Decision-Making
- AI Personalization
- Content Management
- Artificial Intelligence
- Marketing Strategies
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
6 assignments
Taught in English
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This course is part of the AI in Sports: The Approach of a Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Discover how AI is transforming sports marketing and fan engagement. This module covers the development of effective marketing strategies, the use of AI-powered campaigns and loyalty programs, and the impact of emerging technologies. Learn from real-world examples, including innovative memorabilia campaigns at Real Madrid, to see how clubs connect with fans in new and meaningful ways.
What's included
6 videos2 readings2 assignments1 discussion prompt
Explore how advanced technology personalizes the fan experience and revolutionizes sports media. You’ll dive into AI-driven content management, innovative media asset solutions, and the integration of fan engagement with cutting-edge broadcasting platforms. Case studies from Real Madrid, the NHL, and NFL illustrate the future of interactive sports entertainment.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examine the powerful role of AI in driving the business of sports. This module reveals how AI optimizes sponsorships and partnerships, enables dynamic ticket pricing, and forecasts fan attendance. Dive into case studies and explore AI’s impact on revenue streams, cost management, and the long-term economic sustainability of sports organizations.
What's included
6 videos3 readings2 assignments1 discussion prompt
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