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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,303 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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2851 - 2875 of 6,793 Reviews for Foundations of Digital Marketing and E-commerce

By Haris Q

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May 10, 2024

Very well designed course. Everything was relevant.

By Myati S

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Apr 29, 2024

Very informative course and also beginner friendly!

By Zfinity A C

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Nov 8, 2023

Challenging, very valuable, thorough, and great. 🙂

By Alicia

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Oct 31, 2023

Es un excelente curso muy bien explicado me encanto

By Rabiul H

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Jun 27, 2023

It was an excellent course. Learn a lot from it. ❤️

By Akshay K

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Apr 23, 2023

helped me a lot to know about the digital marketing

By Jose G

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Apr 23, 2023

Really good! learned the basic and keen to continue

By Joshua O

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Mar 9, 2023

Very practical and easy for beginners to comprehend

By Elizabeth S

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Mar 4, 2023

Such a great course so far! It is very informative.

By Erik W

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Feb 5, 2023

This course is a great overview and worth the time.

By abhi a

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Dec 12, 2022

a good and clear learning experience for a beginner

By Muhammad H I

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Dec 5, 2022

Good Experience. The Way of teaching is soooo! good

By Chandra G

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Dec 2, 2022

Excellent course getting to know digital marketing.

By Deleted A

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Nov 30, 2022

Insightful for a beginner like me in this industry!

By Kelly C

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Nov 2, 2022

good and easy to understand for the entire syllabus

By Dương V H

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Sep 16, 2022

A lot of new interesting knowledge in this course!

By Vladimir J

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Sep 1, 2022

Great value for everybody interested in the matter.

By sadiq a

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Aug 16, 2022

Full of insights, Great storytelling and structure.

By Md. F H

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Jun 22, 2022

I learn a lot of things Thank you Google & Coursera

By Deez

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Jun 20, 2022

I learned lot about digital marketing & e- commerce

By Hasibun E M

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Jun 13, 2022

This was an amazing journey with a great instructor

By IZZATUL N F

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Aug 31, 2025

Nice experience and good learning process for me !

By Harry B

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Jul 24, 2025

Excelente información y metodología de aprendizaje

By Osama s

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Mar 21, 2025

Great course... even for people starting from 0...

By Brownie D

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Nov 17, 2024

Muy buena información! El curso esta bastante bien