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Learner Reviews & Feedback for Introduction to Digital Marketing by University of California, Irvine
213 ratings
About the Course
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Top reviews
GM
Jul 24, 2023
Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.
MS
Mar 19, 2025
I love this course! I’m learning a lot about business, and it is very friendly for people like me who don’t know much about these topics.
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