Este curso explora las bases históricas y estructurales de los medios deportivos, desde sus orígenes en el periodismo escrito hasta el entorno multiplataforma actual. El alumnado analizará cómo la retransmisión en directo revolucionó la cobertura del deporte, cómo la transformación digital ha cambiado la forma de consumir contenido, y cómo el comportamiento de los aficionados ha impulsado la interacción en tiempo real y el contenido generado por influencers.
La evolución de los medios deportivos
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La evolución de los medios deportivos
This course is part of Revolución en los medios deportivos: estrategias innovadoras Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender la historia y evolución digital de los medios deportivos.
Identificar los desafíos clave de los medios actuales.
Analizar el comportamiento del aficionado y su impacto en el contenido.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
8 assignments
Taught in Spanish
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This course is part of the Revolución en los medios deportivos: estrategias innovadoras Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Conoce los orígenes y el desarrollo de la cobertura y la transmisión deportiva. Este módulo explora cómo las perspectivas culturales dieron forma a los primeros medios deportivos, las innovaciones clave que llevaron el deporte en vivo al público y los momentos históricos fundamentales que sentaron las bases del panorama actual de los medios deportivos a nivel mundial.
What's included
4 videos2 readings2 assignments1 discussion prompt
Examina cómo las tecnologías digitales han alterado los modelos tradicionales de transmisión y fragmentado la entrega de contenido. Este módulo profundiza en los desafíos y soluciones de la agregación de contenido, el impacto de las plataformas de streaming y la creciente influencia del contenido generado por los aficionados y la interacción en tiempo real en el ecosistema moderno de los medios deportivos.
What's included
6 videos3 readings2 assignments1 discussion prompt
Analiza el entorno actual de los medios deportivos, donde las emisoras tradicionales se adaptan a las tendencias digitales y las plataformas digitales ganan protagonismo. Explora la aparición de influencers y contenido generado por los aficionados, nuevas estrategias de monetización y los modelos de negocio en evolución que sustentan a los actores actuales de los medios deportivos.
What's included
6 videos3 readings2 assignments1 discussion prompt
Investiga los problemas urgentes que enfrentan hoy los medios deportivos, incluyendo la piratería, los dilemas legales y éticos, y los cambios en el comportamiento de los aficionados. Este módulo ofrece conocimientos prácticos sobre la protección de la propiedad intelectual, la adaptación a un panorama mediático fragmentado y el mantenimiento de la transparencia, la privacidad y la confianza reputacional en una industria en constante cambio.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
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Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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