Back to The Search for Great Ideas: Harnessing creativity to empower innovation.
Learner Reviews & Feedback for The Search for Great Ideas: Harnessing creativity to empower innovation. by Michigan State University
296 ratings
About the Course
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.
At the end of this course learners will be able to:
-build a resource inventory from which they can assess and create market opportunities;
-pursue market opportunities consistent with personal passions and capabilities; and
-triage potential ideas in terms of which have the greatest potential for commercial and personal success.
Top reviews
OZ
Dec 10, 2019
Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.
NJ
Aug 9, 2020
I've learned about different thinking methodology throughout this course, and I've been able to shape my thinking during this course.
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