Look ahead to the forces reshaping the future of sports media—where economics, technology, and audience dynamics converge. This course explores the evolution of traditional revenue models, the growing media power of global mega-events, and the rising demand for sustainable, scalable business strategies in an ever-shifting industry.
The Future of Sports Media and Challenges Ahead
Heat up your career this summer with courses from Google, IBM, and more for £190/year. Save now.
The Future of Sports Media and Challenges Ahead
This course is part of Revolution in Sports Media: Innovative Strategies Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Analyze the future of revenue models and economic sustainability in sports media
Understand new audience patterns, gamification, and opportunities in women’s sports
Explore emerging technologies like AI, digital twins, and immersive experiences
Skills you'll gain
- Target Audience
- Advertising Sales
- Augmented Reality
- Real Time Data
- AI Personalization
- Business Transformation
- Artificial Intelligence
- Business Strategies
- Drive Engagement
- Multimedia
- Virtual Environment
- Media and Communications
- Digital Media Strategy
- Customer Engagement
- Media Strategy
- Augmented and Virtual Reality (AR/VR)
- Revenue Management
- Emerging Technologies
- Content Performance Analysis
- Customer experience improvement
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
6 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Explore how digital disruption is transforming revenue models and financial sustainability in sports media. This module covers the shift to free-to-view and tech-driven monetization, the economic influence of mega-sporting events, and strategies for long-term sustainability and inclusive growth in the industry.
What's included
6 videos3 readings2 assignments1 discussion prompt
Understand the evolving media consumption patterns across generations and niches. Learn how to engage Gen Z, Millennials, and Generation Alpha, unlock the media potential of women’s sports, and harness the power of gamification and fantasy models to attract and retain diverse audiences.
What's included
6 videos3 readings2 assignments1 discussion prompt
Dive into the technologies revolutionizing fan engagement and media production. This module examines the rise of immersive media, the role of the metaverse, digital twins, volumetric data, and the integration of AI, mixed reality, and shared reality to create new forms of interactive and personalized sports experiences.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Governance and Society
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,