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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,283 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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Jan 19, 2024

wow

By mahmoud a

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Dec 14, 2023

رئع

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Oct 8, 2023

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Feb 19, 2023

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Nov 12, 2022

WOW

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Nov 11, 2022

N/a

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Nov 7, 2022

BON

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Sep 30, 2022

ok

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Jul 25, 2022

thx

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Jun 17, 2022

:)

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Feb 21, 2025

ok

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Nov 29, 2024

ok

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Oct 15, 2024

Tq

By Prabhulingayya V

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Sep 17, 2024

5*

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Sep 11, 2024

👍

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Aug 19, 2024

NA

By DNS

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May 16, 2024

ок

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Mar 7, 2024

ez

By I M P W

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Nov 22, 2023

ok

By Taki e G

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Oct 24, 2023

❤️

By Triyono

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Oct 10, 2023

Ok