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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,311 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4576 - 4600 of 6,303 Reviews for Foundations of Digital Marketing and E-commerce

By Ogazi H I

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Jul 17, 2022

nice course

By MONIA M

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Jun 29, 2022

Really good!

By Williams U

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Jun 25, 2022

great course

By Sabarinath P

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Jun 23, 2022

Great Course

By Radwa J

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Jun 22, 2022

LOVED IT!!!

By Sylverlyn M

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May 26, 2022

great course

By chilson m

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Apr 26, 2025

well taught

By G n

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Apr 4, 2025

very useful

By Arvind S

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Mar 10, 2025

it was good

By M s a e s

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Mar 9, 2025

دوره ممتازة

By Fabricio S

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Mar 7, 2025

super bueno

By Mufti A P

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Mar 7, 2025

Keep it up!

By Naveen V

•

Feb 27, 2025

nice course

By Jacobo B

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Feb 27, 2025

Lo disfrute

By Osman M

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Feb 26, 2025

Exceptional

By Eddy E

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Feb 25, 2025

really good

By Kenta H

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Feb 23, 2025

Great tech.

By Al S J

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Feb 19, 2025

really cool

By Andreeyas S

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Feb 18, 2025

Five stars!

By S M

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Nov 5, 2024

Good course

By Sunny B

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Oct 30, 2024

nice course

By GLORY J G C

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Oct 29, 2024

The best :)

By Azhar k

•

Oct 28, 2024

good course

By دكتور ن

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Oct 3, 2024

lممتازة جدا

By CHANDRA S D

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Oct 1, 2024

nice course