Name: Fundamentals of Social Media Advertising
Brand: Meta
Availability: OnlineOnly
Rating: 4.8 (635 reviews)

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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

4.8

stars

2,454 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews

Nov 12, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

Aug 2, 2022

Great course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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626 - 636 of 636 Reviews for Fundamentals of Social Media Advertising

By Nida K

•

Sep 3, 2021

I haven't time this course

By Marla B

•

Aug 27, 2023

I was really excited to take all of the 6 courses in this program. I did take all of them and most of the lectures were actually great. Some were a little boring if you already have some knowledge about social media in general, nevertheless the instructors did a very good job.

The problem was more the end of all the 6 courses. You can apply to take the official Facebook marketing associate exam which is the reason why I signed up for this course.

Sadly, not for Mac users. The instructions were also for Mac users, I followed all the steps, signed up multiple times but I couldn’t attend the meetings. I asked Facebook for help, I asked Coursera for help, I also asked Pearson for help. But no results.

I really tried everything possible, even tried using virtual machines, literally everything. But nothing worked. I needed to give up since there was no way to take this exam for me.

So my advice: if you don’t know if your Mac allows you to use safe exam browser and go to meeting simultaneously, don’t spend your money on it. You can only get the Coursera certificates (and not even the last one because you can’t proof that you finished the Facebook exam.)

By Mateusz W

•

Feb 5, 2024

Incredibly unprofessional, outdated, and scammy course. They are showing a lot of outdated features from 4 years back. 1/3 of the course is just talking the same all over again to generate more minutes and I guess get more money from Coursera or whoever is paying them for that. I am surprised that the meta authorized that scam. The cringy formula in the middle with that dude fake smiling during weird moments. Overall waste of time made by lazy people to get easy money (and I finished it all including the certificate). Oh, and they have even grammatical mistakes in tests XD.

By Kristel K

•

May 4, 2022

I already paid for the course and have a timeline when I want to finish the entire course by yet the assignments are locked and I cannot finish. Why let people enroll if they can't do the assignments?