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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis
5,140 ratings
About the Course
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Top reviews
SP
Aug 8, 2022
Good course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.
SC
Nov 11, 2019
This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.
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1626 - 1628 of 1,628 Reviews for The Strategy of Content Marketing
By K56 N A T
•Sep 16, 2022
The teacher tries to promote for Copyblogger
By Tarek A
•Sep 6, 2023
there is no certificate
By Adrash S
•Aug 9, 2024
bad experience