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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4901 - 4925 of 5,353 Reviews for Marketing in a Digital World

By Keesara N R

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Aug 25, 2020

Amazing introductory course on digital tools

By Khimavath D

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Jun 26, 2020

Not to have peer grade assignment. Thank you

By Aditya S P

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Jun 14, 2020

Great course for career in Digital Marketing

By Abhishek S

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Jan 16, 2023

Great instructor, great learning materials.

By Yash R

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Jul 7, 2020

It is great learning at a beginner's level.

By Chetan V

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Mar 27, 2020

Good course however scope of simplification

By Bhavik M

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Mar 17, 2017

Good Start for Digital Marketing Beginners.

By Thierry C

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Oct 16, 2016

A very good and clear intro to the subject.

By Aline W

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Feb 7, 2016

I liked the course a lot. Very interesting!

By Charles N

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Sep 10, 2021

I really enjoyed every bit of the lectures

By Kinshuk M

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Jul 9, 2017

great study material - loved the exercises

By Manish K

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Jun 27, 2020

Great course. Didn't teach about SEO tho.

By Asma S

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Jun 26, 2020

learn many things about digital marketing

By Narmada N

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Apr 26, 2020

It was really very good and informative .

By Vinicius R C

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Jul 1, 2020

Great content and effective assignments.

By Satyam K

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May 1, 2020

its a good corse to understand marketing

By Peter m f

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Sep 26, 2018

its a very useful and interesting course

By alicia l c

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Jun 18, 2017

Good content, interesting business cases

By UNIVERSITY

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Sep 4, 2020

its very good course to study every one

By shibani s

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Aug 1, 2020

Learnt basics about Digital Marketing..

By Vrithika R J

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Jun 27, 2020

Learnt a lot but I hoped to learn more!

By Chetan K P

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Jun 15, 2020

I enjoyed the overall course very much.

By Himanshu M

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Sep 26, 2017

Excellent Course!!! Great Learning>>

By PRASHANT

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Oct 19, 2016

REVIEW YOUR PEERS IS A INNOVATIVE IDEA.

By Md.Ashikur R

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Mar 9, 2021

I am very happy to complete the course