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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

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4976 - 5000 of 5,353 Reviews for Marketing in a Digital World

By S K

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May 18, 2020

It's very useful for carrier

By Komal M

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May 5, 2020

It was a very well-drafted c

By MARIO P

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Apr 27, 2017

Great Introduction! Thanks!

By Ahmad A

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Oct 28, 2020

Great Prof , Great subject

By Mohit A

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Oct 23, 2016

good course thanks coursera

By Yash B

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Apr 27, 2022

This is a very nice course

By Khang T

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Jun 16, 2021

It is actually pretty good

By fakhruddin s

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Jun 2, 2021

Great Course for Beginners

By JASHLIN K

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Dec 22, 2020

Great Learning Experience.

By Giada Z

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Nov 17, 2020

I enjoyed the case studies

By Pranav R

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Jun 10, 2020

Good... easy to understand

By lee w k

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Jan 2, 2017

Great learning experience!

By Nishvin's W

•

Jan 18, 2022

Good content and concepts

By pyro

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Sep 12, 2021

the content is wonderful.

By swapnil s

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Jul 3, 2021

good course for marketing

By Md A A K

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May 11, 2021

Overall its a good course

By Ebenezer G A

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Dec 18, 2020

Really enjoyed the course

By Gaurav T

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Jun 11, 2020

Overall very good course.

By PRINCE K

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Jun 9, 2020

best and very helfull app

By Dee A G

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Sep 18, 2019

This has been so helpful!

By Vilius L

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Jun 3, 2017

Great Introduction course

By Kristo R

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Sep 3, 2015

Basic, but good knowledge

By Sarfraz Z S L o C & I

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Jul 30, 2021

very informative course.

By Mohit

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Jul 30, 2020

Nice course i enjoy lots

By olakunle l

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Jun 16, 2020

great team, great course