In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.
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Strategic Customer Relationship Management & Sales Technique Specialization
Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.
Instructors: Rachel Sheldon
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What you'll learn
Develop a marketing-driven sales enablement strategy
Generate and manage leads with the HubSpot CRM and Sales Hub tools
Organize, visualize, and report on sales data with HubSpot’s CRM
Overview
Skills you'll gain
Tools you'll learn
What’s included
Add to your LinkedIn profile
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from HubSpot Academy
Specialization - 5 course series
What you'll learn
How to manage for sales enablement through alignment of the sales and marketing teams
Strategies for making connections with your buyers
How to enable continued customer success, even after the sale
Skills you'll gain
What you'll learn
How to develop an inbound sales strategy that uses social selling
How to identify and connect with inbound leads using an outreach sequence
How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying
Skills you'll gain
What you'll learn
How to create an effective lead management strategy and workflow
Lead segmentation, qualification, and nurturing within HubSpot
How to track lead managemetn results and report them in a dashboard
Skills you'll gain
What you'll learn
How to audit, clean, and organize your data with HubSpot’s CRM platform
Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals
How to create custom reports on the HubSpot dashboard with compelling data visualizations
Skills you'll gain
What you'll learn
How to create an effective and efficient sales process
How to develop a sales team hiring strategy
How to implement an effective sales team onboarding program
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
5 months at 5- 6 hours per week.
This specialisation does not require any background knowledge or experience to get started. Wherever you are in your sales career, the content in these courses will help improve your skills and deepen your understanding.
No, you do not need to take the courses in a specific order, but we recommend you follow this sequence if you choose to take all of them:
Course 1 - Sales Enablement
Course 2 - Inbound Sales
Course 3 - Lead Management with HubSpot
Course 4 - Sales Reporting with HubSpot
Course 5 - Managing for Frictionless Sales
More questions
Financial aid available,