University of Pennsylvania
Fundamentos Empresariales Specialization

Discover new skills with 30% off courses from industry experts. Save now.

University of Pennsylvania

Fundamentos Empresariales Specialization

Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

4,881 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(320 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(320 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Introducción al Marketing

Introducción al Marketing

Course 18 hours

What you'll learn

Skills you'll gain

Category: Brand Strategy
Category: Consumer Behaviour
Category: Marketing Strategies
Category: Strategic Marketing
Category: Branding
Category: E-Commerce
Category: Go To Market Strategy
Category: Market Dynamics
Category: Marketing Communications
Category: Online Advertising
Category: Customer experience strategy (CX)
Category: Customer Insights
Category: Marketing

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Depreciation
Category: Cash Flows
Category: Financial Statements
Category: Financial Statement Analysis
Category: Income Statement
Category: Financial Accounting
Category: Accrual Accounting
Category: Revenue Recognition
Category: Bookkeeping
Category: Ledgers (Accounting)
Category: Financial Analysis
Category: General Accounting
Category: Accounting
Category: Equities

What you'll learn

Skills you'll gain

Category: Operations Management
Category: Process Analysis
Category: Operational Efficiency
Category: Quality Management
Category: Process Improvement
Category: Performance Measurement
Category: Business Process Improvement
Category: Inventory Management System
Category: Operational Performance Management
Category: Capacity Management
Category: Business Process
Category: Service Improvement
Category: Resource Utilization
Category: Productivity Software
Category: Quality Control

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Finance
Category: Capital Budgeting
Category: Return On Investment
Category: Financial Modeling
Category: Business Mathematics
Category: Loans
Category: Financial Management
Category: Timelines
Category: Financial Analysis

What you'll learn

Skills you'll gain

Category: Project Management
Category: Business Research
Category: Business Strategy
Category: Business Consulting
Category: Consulting
Category: Business
Category: Business Strategies
Category: Business Operations
Category: Program Evaluation
Category: Operational Analysis
Category: Management Consulting
Category: Business Planning
Category: Business Analysis
Category: Analysis

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses292,348 learners
Christian Terwiesch
University of Pennsylvania
8 Courses182,813 learners

Offered by

Industry partners

Partner 1

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions