What kind of people are best suited for roles in commercialization?

The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.

What are common career paths for someone in commercialization?

One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.

What topics can I study that are related to commercialization?

Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.

What skills or experience do I need to already have, before starting to learn commercialization?

You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.

What are the benefits of taking an online Commercialization course?

Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.

What Commercialization courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Best Commercialization Courses Online with Certificates [2024]

Results for "commercialization"

Status: Free Trial
University of California San Diego
Drug Commercialization
Skills you'll gain: Commercialization, Pharmacotherapy, Pharmacology, Intellectual Property, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Product Marketing, Go To Market Strategy, Business Strategy, Marketing Strategies, Market Dynamics, Business Development
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Beginner · Course · 1 - 3 Months
Status: New
Status: Preview
Technical University of Munich (TUM)
Biotech — From Science to Business
Skills you'll gain: Business Modeling, Commercialization, Entrepreneurship, Business Strategies, Business Valuation, Business Planning, Market Opportunities, Business, Technology Strategies, Business Development, Strategic Thinking, Innovation, Value Propositions, Product Development, Market Analysis, Market Research
Intermediate · Course · 1 - 3 Months
Status: Free Trial
University of Pennsylvania
Intellectual Property Law
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Regulation and Legal Compliance, Packaging and Labeling, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Case Law, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Lawsuits, Strategic Planning, Planning
4.8
Rating, 4.8 out of 5 stars
1.5K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
University of California San Diego
Drug Development Product Management
Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Marketing, Business Strategy, Marketing Strategies, Market Dynamics
4.6
Rating, 4.6 out of 5 stars
6.3K reviews
Beginner · Specialization · 3 - 6 Months
Status: New
Status: Preview
Coursera
Instagram Monetization: Collaborate with Brands
Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Yonsei University
International Marketing & Cross Industry Growth
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Market Share, Growth Strategies, Digital Marketing
4.7
Rating, 4.7 out of 5 stars
2.4K reviews
Beginner · Specialization · 3 - 6 Months

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Status: Free Trial
Tecnológico de Monterrey
Innovación y emprendimiento
Skills you'll gain: Innovation, Business Modeling, Design Thinking, Creative Problem-Solving, Entrepreneurship, Brainstorming, Business Architecture, Corporate Strategy, Creative Thinking, Business Strategy, Business Process, Storytelling, Cognitive flexibility, Business Strategies, New Business Development, Team Management, Open Mindset, Value Propositions, Lean Methodologies, Organizational Development
4.8
Rating, 4.8 out of 5 stars
385 reviews
Advanced · Specialization · 3 - 6 Months
Status: New
Status: Preview
Coursera
YouTube Monetization: Collaborate with Brands
Skills you'll gain: Content Development and Management, Content Strategy, Advertising, Marketing Channel, Business Planning, Strategic Partnership, Merchandising, Revenue Management, New Business Development, Live Streaming, Promotions and Campaigns, Marketing Analytics
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Tecnológico de Monterrey
Innovation and entrepreneurship
Skills you'll gain: Design Thinking, Innovation, Business Modeling, Creative Problem-Solving, Entrepreneurship, Ideation, Lean Methodologies, Process Development, Creative Thinking, New Product Development, Business Architecture, Creativity, Storytelling, Corporate Strategy, Team Management, Business Strategy, Organizational Strategy, Strategic Planning, Customer experience improvement, Customer Engagement
4.4
Rating, 4.4 out of 5 stars
72 reviews
Advanced · Specialization · 3 - 6 Months
Status: Preview
Pontificia Universidad Católica del Perú
Fundamentos del Modelo de Negocio Canvas
Skills you'll gain: Business Modeling, Strategic Partnership, Business Planning, Business Strategy, Business Strategies, Entrepreneurship, Value Propositions, Target Market, Customer Analysis, Market Opportunities, Customer Relationship Management, Cost Accounting, Resource Management, Revenue Management
4.8
Rating, 4.8 out of 5 stars
171 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
University of Colorado Boulder
Technology Entrepreneurship
Skills you'll gain: Entrepreneurial Finance, Business Planning, Design Thinking, Business Modeling, Entrepreneurship, Performance Measurement, Competitive Analysis, Market Research, Leadership and Management, Value Propositions, New Product Development, Financial Statements, Operational Analysis, Growth Strategies, Business Ethics, Market Opportunities, Target Market, Ideation, Engineering Management, Engineering
Build toward a degree
4.4
Rating, 4.4 out of 5 stars
27 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Emory University
Marketing Channel Strategy & B2B2C Routes to Market
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, Compensation Analysis, New Business Development, Supply Chain, B2B Sales
4.5
Rating, 4.5 out of 5 stars
65 reviews
Intermediate · Specialization · 3 - 6 Months