McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need.
Generative AI: Accelerate your Digital Marketing Career
Generative AI: Accelerate your Digital Marketing Career
This course is part of Generative AI for Digital Marketing Specialization
Instructors: Rav Ahuja
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Job-ready, practical skills for leveraging generative AI in digital marketing
Generative AI tools and techniques for creating marketing content and campaigns
AI-driven strategies for improving SEO, digital advertising, and e-commerce experiences
Generative AI techniques to create engaging and personalized email content and targeted marketing strategies
Details to know
Shareable certificate
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Recently updated!
April 2025
Assessments
18 assignments
Taught in English
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This course is part of the Generative AI for Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 6 modules in this course
This module provides a foundational understanding of leveraging generative AI in digital marketing. It specifically explores the practical applications of generative AI in enhancing digital advertising. You will identify key areas where generative AI can enhance advertising strategies, from generating creative ad copy and visuals to crafting videos and personalized scripts. You will learn how to effectively use AI-powered tools to optimize ad campaigns. Additionally, you will explore the emerging trends in AI-driven advertising.
What's included
8 videos2 readings3 assignments2 app items2 plugins
In this module, you will explore how generative AI can revolutionize search engine optimization (SEO). You will learn how to leverage AI tools for keyword research, content optimization, technical SEO audits, and competitor analysis. Through practical exercises and real-world examples, you will gain the skills to implement AI-powered SEO techniques to improve your website’s visibility and organic search rankings.
What's included
4 videos1 reading3 assignments3 app items1 plugin
In this module, you will explore the practical applications of generative AI in content creation across various formats. You will learn how to use AI tools and write effective prompts to generate high-quality content, including articles, social media posts, product descriptions, and even creative content like scripts. You will explore techniques to optimize content for search engines, personalize content for different audiences, and create engaging narratives using AI-powered tools.
What's included
6 videos1 reading3 assignments3 app items1 plugin
In this module, you will explore the practical applications of generative AI in enhancing e-commerce strategies. You will learn how to leverage AI-powered tools to create compelling product descriptions, generate personalized product recommendations, and craft engaging marketing copy for various channels. Through hands-on exercises, you will gain practical experience in using AI to improve customer experiences, drive sales, and optimize e-commerce operations.
What's included
5 videos1 reading3 assignments3 app items1 plugin
In this module, you will dive deep into the practical applications of generative AI in crafting effective email marketing campaigns. You will learn how to leverage AI to generate compelling email subject lines, write persuasive email copy, and personalize email content for different audience segments. You will also learn to use AI to create automated email sequences based on user behavior and business rules.
What's included
6 videos1 reading4 assignments1 app item3 plugins
This module covers the concerns and considerations surrounding generative AI, including issues related to data privacy, biases, copyright infringement, and hallucination. Additionally, the module delves into the principles for the responsible use of generative AI, examining its broader implications for transparency, accountability, privacy, and safety. The module includes a final project based on the concepts covered in the course. In this module, you will also attempt a course graded assessment to test and reinforce your understanding of concepts.
What's included
3 videos2 readings2 assignments1 app item2 plugins
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Frequently asked questions
Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Generative AI also streamlines content creation, generating text, images, and videos efficiently.
Digital marketers can use generative AI to create engaging blog posts, social media captions, email campaigns, and ad copy tailored to different audience segments. They can also use AI to identify high-ranking keywords, generate meta descriptions, and improve content for search visibility. It’s a powerful tool to make their work faster and more effective.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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Financial aid available,