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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,013 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JT

Jul 19, 2020

in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3676 - 3700 of 5,354 Reviews for Marketing in a Digital World

By Abdiaziz A A

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Oct 14, 2021

helpful course!

By Nazanin M

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Sep 25, 2021

JUST Brilliant!

By Garcia M A

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Aug 9, 2021

Excelente Curso

By Dennis K

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Aug 1, 2021

very insightful

By Nitish t

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Jul 20, 2021

great learning

By Leylaavathy a S

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Jun 8, 2021

Good experience

By Bishwanath C

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Jun 6, 2021

very insightful

By Dr. R S

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Mar 23, 2021

Great learnings

By KASSANDRA D J G I

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Mar 22, 2021

excelente curso

By Deleted A

•

Mar 10, 2021

amazing course.

By Gabriela G G

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Feb 22, 2021

iT WAS AMAZING!

By Abdelrhman E A

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Feb 20, 2021

very attarctive

By Juan G A M

•

Feb 7, 2021

Amazing course!

By B A P

•

Jan 15, 2021

Awesome course.

By Richie B

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Dec 29, 2020

Simply awesome!

By MARIA J T R

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Nov 9, 2020

Very refreshing

By Bhavi T S

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Sep 8, 2020

Very beneficial

By K. V S

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Aug 25, 2020

very impressive

By Aishinee A

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Jul 29, 2020

Very insightful

By purnima m

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Jul 25, 2020

GOOD EXPERIENCE

By BE_67_Trushita R

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Jun 18, 2020

Expert learning

By HRIDYANKUR S

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Jun 1, 2020

improvaing self

By Anvar E R

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May 21, 2020

Awesome course!

By Khalafyan T

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May 15, 2020

Amazing course!

By Vanshika G

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May 14, 2020

Good experience