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Learner Reviews & Feedback for Measurement and Analysis by Unilever
41 ratings
About the Course
The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts to drive success. Throughout the course, you will gain a solid understanding of search engine marketing (SEM) and search engine optimization (SEO), web analytics and tools, social media platforms and analytics, as well as A/B testing and campaign performance reporting.
After completing this course, you will be able to:
- Set up an SEO objective and perform keyword research.
- Construct and apply a value proposition and identify how to analyze performance of SEO strategy.
- Define web analytics and associated KPIs.
- Identify key features of the Google Analytics Platform, set up a Google Analytics Dashboard and describe other popular platforms and their key features.
- Define the 4Cs of social media marketing and recognize SMART objectives.
- Describe the RACE Planning Framework.
- Identify top social media platforms and assess the best platform to use for a given strategy and objective.
- Design a campaign strategy end-to-end and identify where to automate monitoring and adjusting.
- Identify the steps to implement testing for a campaign strategy and plan for performance testing.
Top reviews
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1 - 4 of 4 Reviews for Measurement and Analysis
By Vishwesh
•Feb 28, 2025
This is just a gem I found on Coursera. I have been preparing for an MBA entrance interview, and as I am a fresher, I have little to show on my resume however, when I started pursuing this course and added it to my CV, It worked like a charm, it has much value than I thought, It gave me exposure to marketing field and of course digi-Marketing, WORTH IT! Thank You, UNILEVER, and the mentors who taught!
By Fajar I P G
•Apr 27, 2025
Cool course this give me so many insight for the Marketing Job Glad to make it!
By M. R A F
•Jan 30, 2025
The Best
By ARUNKUMAR M
•Sep 5, 2024
good