Marketing is an important application of Generative AI to create personalized and targeted marketing campaigns to stay ahead of the competition. Customers expect more personalized and engaging experiences from brands. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. This specialization is ideal for marketing professionals who want to learn the basic Generative AI principles and use Generative AI to increase productivity for marketing services within their organization.
Generative AI in Marketing Specialization
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Generative AI in Marketing Specialization
Enhance marketing creativity using Generative AI. Discover how Generative AI can impact and transform your marketing organization.
Instructor: Rajkumar Venkatesan
5,511 already enrolled
Included with 
Get in-depth knowledge of a subject
(81 reviews)
Beginner level
Recommended experience
1 month at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(81 reviews)
Beginner level
Recommended experience
1 month at 3 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
You will use the fundamentals of Generative AI to practice creating logos marketing content and services.
You will learn how to review and deploy a chatbot for marketing and customer service.
You will learn how to implement an AI Marketing strategy and how to navigate the various strategic internal and external considerations.
Overview
Skills you'll gain
- Brand Awareness
- Pay Per Click Advertising
- Branding
- Marketing Strategy and Techniques
- Keyword Research
- Machine Learning
- Design Thinking
- Customer Insights
- Brand Strategy
- AI Personalization
- Marketing Design
- Customer Relationship Management
- Personalized Service
- Business Marketing
- Search Engine Marketing
- Digital Marketing
- Large Language Modeling
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
8 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Virginia Darden School Foundation
Specialization - 4 course series
What you'll learn
You will learn the basic principles and frameworks of Generative AI in marketing.
You will learn how to effectively "listen" to customer insights through practice by promoting a brand online.
Skills you'll gain
Category: Digital Marketing
Category: Generative AI
Category: Large Language Modeling
Category: AI Personalization
Category: Customer Insights
Category: Search Engine Marketing
Category: Marketing Strategies
Category: Keyword Research
Category: Persona Development
Category: Marketing Analytics
Category: Google Ads
Category: Content Marketing
Category: Pay Per Click Advertising
Category: Consumer Behaviour
What you'll learn
You will learn how to create a brand essence statement for brand awareness.
You will learn how to create a logo for a brand using Generative AI.
Skills you'll gain
Category: Brand Strategy
Category: Generative AI Agents
Category: Branding
Category: Digital Advertising
Category: Brand Management
Category: Advertising
Category: Marketing Psychology
Category: Marketing Design
Category: Brand Awareness
Category: Brand Loyalty
What you'll learn
You will learn how to evaluate and enhance a chatbot’s performance for marketing and customer service.
You will learn how to customize Generative AI for customer support and customer engagement.
Skills you'll gain
Category: Customer Service
Category: Personalized Service
Category: ChatGPT
Category: Target Audience
Category: Performance Improvement
Category: Customer experience improvement
Category: Customer Support
Category: AI Personalization
Category: Generative AI
Category: Customer Engagement
Category: Performance Analysis
Category: Prompt Engineering
What you'll learn
You will learn the key strategic considerations of change management and ethics in Generative AI.
You will learn how to create a customer journey map.
Skills you'll gain
Category: Change Management
Category: Information Privacy
Category: Competitive Intelligence
Category: Marketing Strategy and Techniques
Category: Customer experience improvement
Category: Business Ethics
Category: Customer Relationship Management
Category: Artificial Intelligence
Category: MarTech
Category: Digital Transformation
Category: Business Strategy
Category: Business Marketing
Category: Design Thinking
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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
15 Courses495,456 learners
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Frequently asked questions
No prior experience is required, however some familiarity with basic marketing and AI is helpful.
This entire specialization can be completed in 12 weeks as there are 3 courses in which you can allocate 4 weeks per course.
It is recommended to take the courses in order. Each course builds from the previous course.
More questions
Financial aid available,