This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid technological advancements, hand in hand with huge challenges relating to migration patterns, multiculturalism, and increased competition. This specialization covers how business strategy is formulated at a global scale, how marketing and management practices are adapted to develop foreign markets, and how businesses can navigate the challenges of increasing multiculturalism in consumer markets and organizational teams. The specialization provides students with actionable frameworks to guide both expansions into foreign markets and the development of ethnic markets at home.
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Global Challenges in Business Specialization
Prepare students to navigate global business. Upon completion of this specialization, students will understand how businesses function and pursue opportunities in the global marketplace through the development of marketing plans, understanding multicultural issues, and global leadership
Instructors: Marcelo Bucheli
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What you'll learn
Skills you'll gain
- Cultural Sensitivity
- Intercultural Competence
- Cultural Diversity
- Marketing Planning
- Virtual Teams
- Global Marketing
- Negotiation
- Advertising
- International Relations
- Team Management
- Consumer Behaviour
- Business Strategy
- Strategic Marketing
- Diversity and Inclusion
- Teamwork
- Culture
- Corporate Strategy
- Strategic Thinking
- Diversity Marketing
- Marketing
What’s included
Add to your LinkedIn profile
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Illinois Urbana-Champaign
Specialization - 6 course series
What you'll learn
Understand how we got to this point in the global economy and why it matters.
Understand the complexities of the current globalization and how not all countries are the same.
Evaluate the effects of international trade regulations on international business.
Evaluate when and why we should operate as multinationals.
Skills you'll gain
What you'll learn
Understand the different options multinationals have when deciding to operate abroad.
Determine when to go global small, big, fast, or slow.
Determine the best strategy to enter global markets according to the firm's characteristics.
Understand the effects of politics on the strategy of firms operating globally.
Skills you'll gain
What you'll learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you'll gain
What you'll learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you'll gain
What you'll learn
Detect cultural differences and how to prevent and solve misunderstandings.
Compare the culture of two countries using an instrument labeled “The Culture Map.”
Improve your cross-cultural sensitivity.
Develop skills to diagnose cross-cultural issues and to come to a compromise.
Skills you'll gain
What you'll learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Frequently asked questions
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
No background knowledge is necessary for this Specialization.
It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project
More questions
Financial aid available,