Strategic Sales Leadership empowers modern sales professionals to combine traditional expertise with cutting-edge AI tools and communication strategies. This specialization equips learners with the skills to lead persuasive, data-driven sales conversations across B2B and B2C markets. You’ll learn how to craft compelling data stories that resonate with clients, write persuasive business and technical content, and use Generative AI tools like ChatGPT to accelerate outreach, proposal writing, and stakeholder communication. Ideal for business development leaders, sales managers, and entrepreneurs, this program provides hands-on projects, templates, and prompts that sharpen your messaging, drive alignment, and unlock new opportunities.

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Strategic Sales Leadership Specialization
Strategic Sales Leadership. Master sales strategy, communication, and GenAI tools to lead growth across B2B and B2C markets.



Instructors: Julian Jenkins
Included with
Recommended experience
Recommended experience
What you'll learn
Lead sales with compelling data stories.
Write persuasive business and technical messages.
Use GenAI for proposals and outreach.
Align messaging to customer goals and strategy.
Overview
Skills you'll gain
Tools you'll learn
What’s included

Add to your LinkedIn profile
July 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
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Specialization - 3 course series
What you'll learn
Analyze sales and customer data to identify trends, patterns, and opportunities for growth.
Design engaging data visualizations that clarify complex insights and enhance understanding.
Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.
Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts.
Skills you'll gain
What you'll learn
Compose clear, concise, and impactful content tailored to diverse business contexts.
Evaluate reader needs to craft engaging and persuasive messages that foster loyalty.
Design structured and strategic writing to communicate with confidence, authority, and charisma.
Deliver messages with charisma, precision, and style to captivate and influence your audience.
Skills you'll gain
What you'll learn
Evaluate AI as a cognitive partner to enhance thinking and strategic vision.
Develop AI-enhanced communication strategies while maintaining an authentic voice.
Transform strategic planning using AI for insights, scenario planning, and innovation.
Design ethical AI implementation frameworks that balance automation and human judgment.
Skills you'll gain
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Frequently asked questions
Sales managers, entrepreneurs, consultants, and professionals in customer-facing roles who want to improve their strategic messaging.
No. The program includes easy-to-follow guidance on using AI tools for sales communication.
They help you build real-world sales proposals, campaigns, and personalized outreach using modern tools.
More questions
Financial aid available,